Big booty is in thanks to JLo and Kim Kardashian, so naturally (no pun intended), women are going to being asking for butt implants at the plastic surgeon’s office.

Bustle – Big bottomed women, rejoice. Last year’s fascination with large derrieres continues to saturate the pop culture psyche – so much so, in fact, that plastic surgery saw a 98 percent increase in butt implants and an additional 44 percent increase in butt lift operations. “With stars like Khloe Kardashian and Iggy Azalea regularly showing off their assets on social media, Nicki Minaj and Jennifer Lopez both singing about butts, and even posh fashion bible Vogue declaring it the Era of the Booty,” writes Yahoo’s Sara Bliss, “it’s no wonder that women are coveting a curvier backside.”

So what’s fueling the fevered pursuit of big butts? Yahoo spoke with the president of the American Society of Plastic Surgeons Dr. Scott Glasberg, who says, “Media, television, and celebrities like J.Lo and Kim Kardashian are driving the increase.”

 Read more: Bustle