You mean to tell me they’re not going to give us fake food anymore?
Newsweel – Kraft announced Monday that as of January 2016 its original macaroni and cheese sold in the United States will no longer contain synthetic colors or artificial preservatives. So instead of using dyes to get the iconic shade of orange, Kraft will use colors from sources such as paprika, annatto and turmeric.
“We’ve met with families in their homes and watched them prepare Kraft Mac & Cheese in their kitchens,” Triona Schmelter, vice president of marketing, meals, is quoted as saying in a press release issued by Kraft on Monday. “They told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients.”
Read more: Newsweek